Logos have to be easy on the eye and settle comfortably in the mind, either by simplicity of shape or by their beauty. Logos that have an uncomplicated form are the easiest to recall and retrieve while beautiful images that are a caress to the eye are not likely to be forgotten quickly, because they left a powerful impression in the perception of the observer. In addition, it is best if logos are related to patterns that are already present in memory, which allows them to trigger moods that the assigner imagined.

Note: clicking on any image will show it against a dark background in a slide view in which you can watch all images on this page. You can browse through them by turning the scroll wheel of your mouse.  

Vector logo Colourful Coaching

Celtic motive style Tree of Life symbol vector drawing

3D version of alternative F1 logo concept that
symbolises both the starting grid and checkered flag

The crest of Amsterdam

Stylized VectorWhiz logo

T-shirt design

Uriel funeral services

EFC Advanced Composites Academy

Test Elvis T-shirt logo

Business logo, created in Affinity Designer

Rage of Reason - my former poetry pen name - 3D snake ring

Old (Oct 2019) VectorWhiz logo

VectorWhiz winged logo

Silver snake logo

T-shirt design design

DACIA logo concept

Logo for http://stemvandestraat.nl

Site logo concept

Raptor logo concept

Personal logo

Johan Cruijff logo concept

No Surrender logo - Affinity Designer 

PerkVine logo

SMU logo contest proposal

3D Bat logo

Squaricles logo contest entry

Leaded glass company logo contest entry

ROR airbrush logo

Bulldog logo

The Flying Dutchmen logo proposal

Merauke Bersama-sama foundation logo

Cult of the Cool jaguar logo

New Edge Graphix logo

Athame logo

School football logo proposal

SavePass logo contest entry

Project X Motorsports logo contest entry

Lions logo proposal

AC Trade logo

Blue Griffon logo proposal

Ignis logo

Firefox tribal proposal

Dragon logo

3D AFCA logo (created from existing, because the lack of 3D version)

Ajax' new logo in 3D